Determining the value of a WWE Chyna action figure requires evaluating several key factors. Here’s a breakdown based on collector insights:
Pros
- Historic Significance: Chyna was a groundbreaking figure in WWE history. Figures depicting her, especially Mattel Elite Collection releases, represent her unique legacy.
- Demand Among Collectors: Due to her iconic status and limited production runs of certain figures, demand remains steady, supporting value retention.
- Articulation & Detail: Mattel figures typically feature excellent articulation (20+ points) and detailed sculpts capturing Chyna’s distinctive look, including tattoos and attire.
Cons
- Price Premium: Authentic, new-in-box (NIB) Chyna figures command significantly higher prices (often $60-$150+) than many contemporary releases due to her legacy.
- Potential Quality Issues: Some releases, like earlier Mattel Basics, may have simpler paint apps or less detail compared to Elite versions. Inspect photos carefully.
- Counterfeit Risk: The figure’s popularity makes it a target for low-quality fakes, primarily found on auction/marketplace sites without verification.
Collectibility Factors
- Production Era Matters: Mattel’s WWE figures (post-2010) are generally more sought-after and durable than older Jakks Pacific releases.
- Condition is Critical: Value is heavily influenced by condition. NIB figures, especially Elite Series 83 or exclusive variants like Chase editions, hold maximum value. Loose but complete figures have lower but stable value for display-focused collectors.
- Packaging Integrity: Seals, window boxes, and decals must be flawless for premium NIB valuation.
Authenticity Checklist
- Seller Reputation: Prioritize established collectible retailers or verified marketplaces offering buyer protection.
- Mattel Markings: Genuine figures have “Mattel” and copyright year stamped clearly on the figure’s body or foot.
- Quality Inspection: Beware of figures with poor paint slop, misaligned joints, flimsy plastic, or inaccurate branding – hallmarks of counterfeits.
Is It Worth It? Verdict
For Serious WWE Collectors: Absolutely worth it. A NIB Chyna Elite figure is a cornerstone piece representing a pivotal era in wrestling history. Expect to pay a premium but recognize its long-term collectible value.
For Casual Buyers/Children: Value depends on budget. Loose or Basic versions can be affordable display pieces. However, NIB figures are an investment primarily suited to adult collectors.

Conclusion: The Mattel WWE Chyna action figure, particularly the Elite Series release, is a worthwhile collectible investment due to her historic significance and strong collector demand. Prioritize verified authenticity, condition, and reputable sellers to ensure you get value for your money. Understand that significant value resides in NIB examples.