WWE action figures are anticipated to continue their strong market presence into 2025, with manufacturers likely emphasizing enhanced articulation, detailed likenesses, and an expanding roster of Superstars. Collectors can expect a continuation of popular lines alongside potential new offerings.
Expected Figure Lines for 2025
Building on established series, the 2025 WWE action figure landscape is expected to feature several key lines:
- Elite Collection: This flagship line will likely persist, delivering highly detailed figures of current Superstars and Legends, complete with signature accessories and enhanced articulation.
- Ultimate Edition: Aimed at serious collectors, the Ultimate Edition series is anticipated to offer premium figures with extensive articulation, multiple interchangeable parts (heads, hands), and detailed entrance gear.
- Basic Series: Providing a more accessible price point, the Basic Series will continue to offer a wide range of WWE talent with standard articulation, suitable for play and casual collecting.
- Championship Showdown & Tag Team Packs: Themed two-packs focusing on iconic rivalries, championship matches, or prominent tag teams are expected to remain a staple.
There may also be introductions of special series commemorating anniversaries or specific WWE events, alongside potential retailer-exclusive sub-lines.

Anticipated Features and Innovations
Key developments and features expected in 2025 WWE action figures include:
- Advanced Likeness Technology: Continued use and refinement of facial scanning technology, such as TrueFX, to deliver highly accurate superstar likenesses.
- Articulation Enhancements: Ongoing improvements in joint engineering across various lines, particularly in the Elite and Ultimate series, allowing for a greater range of motion and more dynamic posing.
- Detailed Accessories: An increased focus on authentic and intricate accessories, including championship belts with accurate detailing, soft goods entrance attire, and unique props.
- Build-A-Figure (BAF) Waves: The potential continuation or evolution of BAF waves, encouraging collection of entire series to assemble an exclusive figure.
- Special Edition Packaging: Possible introduction of new packaging designs or commemorative packaging for special releases, enhancing display value.
Spotlight on Superstars
The selection of figures in 2025 will undoubtedly reflect the active WWE roster and its legendary past:
- Current Roster Mainstays: Figures of top-tier champions, popular main eventers, and breakout stars from Raw, SmackDown, and NXT will form the core of new waves. Expect multiple attire variations for prominent talent.
- Debut Figures: Highly anticipated first-time-in-the-line figures for newly signed or recently prominent Superstars.
- Legends and Hall of Fame: The enduring popularity of wrestling icons will ensure a steady release of figures celebrating WWE Legends and Hall of Fame inductees, often featured in the Elite and Ultimate Edition lines.
Chase Figures and Exclusives: Limited edition chase variants and retailer-exclusive figures will likely continue to be a significant driver for collectors, adding rarity and excitement to new releases.
Overall, 2025 is poised to be another strong year for WWE action figures, offering a diverse range of products catering to different collector preferences and budgets, with a continued emphasis on quality and authenticity.